Does your CFO stare blankly when you talk about "customer journeys" or "tech stacks"? You’re speaking the wrong language. To get funding, you must translate operational needs into financial imperatives. Learn the four cash flow metrics that convert a "no" into an investment.

Lost on the way to your goals? Check whether anyone packed a strategy for the trip.

Strategy isn’t about moving with the herd. It’s about making the most of your own strengths. This essay shows you how benchmarking can lead you into danger, and how striking from a position of strength lets you eat the herd.